U MOBILE LAUNCHES #UNLIMITED SALAM CHALLENGE FEATURING YUNA, AIRLIFTZ, BIL MUSA AND MORE

KUALA LUMPUR, 13 MAY 2020 - U Mobile has launched a new Instagram challenge called #UnlimitedSalam which aims to give a virtual platform for one and all to unite and salam each other as part of the Hari Raya festivities as the country is still practising social distancing during the CMCO. The telco is inviting Malaysians to take a video of themselves doing the salam and post it on their Instagram Story to be part of this #UnlimitedSalam challenge that already features globally renowned Malaysian artist Yuna, rapper Airliftz, singer-songwriter Bil Musa, skateboarder Pa’din Musa and more.

Participants of the #UnlimitedSalam challenge, which runs from 11 May 2020 to 26 May 2020, may even stand a chance to win U Mobile x Tiffin Samplers, which are inventive meals prepared by local culinary talents to mark Ramadan and Raya, as well as pints of Inside Scoop ice-cream. Interested participants may join the challenge by following the steps below:

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The #UnlimitedSalam challenge is part of U Mobile’s #RayaWithU campaign, which sees the telco partnering with local businesses and talents to support their creative endeavours and to continue to spread the message of giving and positivity right through Ramadan and Raya. The campaign includes the ongoing #FlavoursWithU Tiffin Samplers promotion and #GroovesWithU music livestreams which to-date have featured up-and-coming stars Lunadira, NYK, Airliftz, Ichu, and Iqie (Insomniacks), while Aina Abdul and Mafidz are scheduled to perform on 16 May 2020. A #GroovesWithU Raya Special featuring Yuna and Friends is also scheduled to take place on 30 May 2020, 8.30pm. More details to come.

For more info, follow U Mobile on Instagram (@myumobile)